A research-led redesign of a B2B ordering platform for one of India's largest manufacturing brands. Covered under NDA — happy to walk through the full case study and my process in a conversation.
client
frog, invent of Capgemini
year
'26
timeframe
4 months
PRODUCT DESIGN
VISUAL DESIGN
RESEARCH HEAVY
Problem
A leading B2B brand had built a dedicated ordering app for its dealers, but most orders still happened the old way, over phone calls and WhatsApp. The app worked; dealers just didn't trust it for the moments that mattered. For the business, that meant the majority of its demand was invisible - no data, no way to forecast, upsell, or scale. The real problem wasn't usability. It was trust.
Solution
Through field research with dealers, I found the phone call wasn't a flaw to remove - it was the standard the app had to live up to: certainty, a relationship, and someone accountable when things go wrong. So instead of pushing dealers off the phone, I redesigned the app to give them what the phone gave them - and to hand the business back the visibility it was losing. Four core features, a restructured information architecture, and a design system built around trust, not just speed.
